Research has it that at least 33% of marketing leads are not followed up by the sales team. This means that pre-qualified potential buyers interested in your product or service, fall through the inevitable cracks.
Furthermore, many businesses are overloaded with unmanageable customer data that they do little or nothing with. This is an incredible goldmine of intelligence that could be used to enhance the sales cycle.
For instance, if we take a deeper look at the retail industry, facial recognition is already being used to capture shoplifters by scanning their faces on CCTV cameras.
But how can AI be used to enhance a customer’s shopping experience?
Well, some businesses are now using facial recognition to capture customer dwell times in the physical store.
This means that if a customer spends a notable amount of time next to a specific product e.g. an iPod, then this information will be stored for use upon their next visit
As AI develops, we anticipate special offers on customer’s computer screens based on their in-store dwell time. In other words, omni-channel retailers are starting to make progress in their ability to remarket to customers.
The face of sales is changing with businesses responding directly to the customer. It is as if businesses are reading the minds of customers and it’s all thanks to the data used with AI.
